Tuesday, December 31, 2019

Chinese Immigration Into America Essay - 1494 Words

Chinese Immigration into America Surprisingly, Asian Americans have been in America for over 150 years. They are as diverse as the immigrants from Europe, ranging from China, Japan, Korea, Cambodia, Korea, Philippines, India, Vietnam, and Laos. (Takaki, page 8) When many people think of American Immigrants, Asians are on the last of their lists. In The Uprooted, Harvard historian, Oscar Handlin, prize winning book with the subtitle quot;the Epic Story of the Great Migrations that Made the American People,quot; completely left out the quot;uprootedquot; from the lands across the Pacific Ocean. (Takaki, page 10) This paper will give some information pertaining to the Chinese immigration into America.†¦show more content†¦(Takaki, page 22) In 1848, after a war with Mexico, the United States obtained a region known as California. Finding Californina to be a commercial and agricultural center, it became Americas gateway to Asia. (Takaki, page 20) With the large fertile lands of California, workers were needed to help reap the profits that would flow in. Aaron H. Palmer, a government official, stated, quot;No people in all the East are so well adapted for the clearing wild lands and raising every species of agricultural product as the Chinese.quot; (Takaki, page 21) In 1833, the British Empire abolished the practice of slavery. Plantation owners desperate for field labor made use of coolies. Coolies were basically Chinese that signed labor contracts and were held in virtual slavery. They were ensnared by brokers into this system by debts, clan war prisoners, or kidnapping. (Melendy, page 13) Like the African slave trade, this method flourished over Asia and had high mortality rates due to cramped quarters and malnourishment. It was referred to as the quot;buying and selling of pigs.quot; (Melendy, page 13) Hawaii made use of this practice in order to fulfill the great demand of the booming sugar industry. In 1962, the United States congress prohibited American citizens in American vessels from engaging in such activities. However, the laws were easily evaded, and not strictly enforced. nbsp;nbsp;nbsp;nbsp;nbsp;American Business man knew they needed aShow MoreRelatedChinese Immigration in the 19th Century America4304 Words   |  18 Pages1. Introduction Since its founding, the United States has attracted immigrants from all over the world and consists of a variety of different cultures. Immigration has had an enormous impact on American society and economy and shaped the country remarkably. American was dominated by the image of the melting pot that â€Å"melts up† all race differences and cultures to become on American culture. The ideas of multiculturalism started at the end of the nineteenth century and turned into the concept ofRead MoreEssay on Immigration to America in the Early 1900s927 Words   |  4 PagesImmigration to America in the Early 1900s In the eyes of the early American colonists and the founders of the Constitution, the United States was to represent the ideals of acceptance and tolerance to those of all walks of life. When the immigration rush began in the mid-1800s, America proved to be everything but that. The millions of immigrants would soon realize the meaning of hardship and rejection as newcomers, as they attempted to assimilate into American culture. For countless immigrantsRead MoreA Silk Road : Chinese Immigration Essay1465 Words   |  6 PagesAnother Silk Road: Chinese Immigration As of the 2010 United States Census, there are more than 3.7 million Chinese in the United States, about 1.23% of the total population. All of these 3.7 million Chinese Americans, are made of different historical period of the Chinese immigrants and their descendants. The history of Chinese immigration, is as old as the history of the United State of America, more than 200 years. Various periods of Chinese immigrants experienced different stories, and theyRead MoreAMH 2097 Paper 21345 Words   |  6 Pagesthe social hierarchy ever since they arrived to America in the 1600s. The first wave of immigration consisted of the Germans, Irish and Chinese. The WASPs created a way to measure the success of each immigrant group. They acknowledged four factors of success that would show them whether an immigrant group was successful or not. The first factor of success was how much money an immigrant had when they came to America. The more money they came to America with, the more successful t hey were. Another factorRead MoreWhy Did Chinese Immigrate to the United States?1053 Words   |  5 PagesWhy did Chinese immigrate to the United States? After civil war had settled down, many immigrants came to America to live from many countries such as Germany, Ireland, and England. There are as many as 12 million immigrants at this time. Regarding Chinese immigration, they immigrated to the United States from 1849 to 1882. Between this period, America had California Gold Rush, which is one of the reasons Chinese people immigrated. Because the Chinese Exclusion Act was taken into practice, no moreRead MoreImmigration Policy And Its Impact On America882 Words   |  4 Pagespermanently settling in America, the immigration policy has affected all aspects of society in terms of growth and development of economy, societal issues, and national security. As the immigration policy is a broad topic among senators, it needs to be prioritize for it to be better understood. In doing so will improve the immigration policy and grasp the significance of its impact in America. Many of the values that brings America together as a nation, is due to immigration. America is a melting potRead MoreSocial Studies Grade 8 : Immigration Research Project1677 Words   |  7 PagesKieran Doolabh May 16, 2016 Social Studies Grade 8 IMMIGRATION RESEARCH PROJECT Give me your tired, your poor, your huddled masses yearning to breathe free. This is the quote on the Statue of Liberty, which greets hundreds of immigrants as they come into the United States. Many people have made the long, tiring journey from their home country to ours, and they still do today. People immigrate, but what does the word immigrate even mean? To immigrate is to leave one sRead MoreGuarding The Golden Door : American Immigration Policy And Immigrants948 Words   |  4 Pagesthe Golden Door: American Immigration Policy and Immigrants Since 1882 -By Roger Daniels Guarding the Golden Door by Roger Daniels provides an overall clarification of the immigration system in the United States throughout the past and in latest policies. Ever since 1882, America claimed that the settlement objective was to prevent it from occurring, although it permitted the complete opposite. Thus, the single factual policy that has been realistic to American immigration is that it is on a constantRead MoreAmeric A Nation That Welcomes And Is Occupied By Many Immigrants1636 Words   |  7 PagesLeonard Harris History 1302 Professor McGregor Class-Friday 9 a.m 11 November 1 Developing America As most may agree, America is a nation that welcomes and is occupied by many immigrants. Since Americas developmental stages, immigrants have tackled sorts of obstacles to become American citizens/reside in the Americas. Many seek voyage to the America in order to gain freedom from governmental rule of their country, while others may simply seek to acquire their idea of the American. WhileRead MoreChinese Exclusion Act Of 18821608 Words   |  7 Pagesimpoverished Chinese to seek employment opportunities in the United States. Americans, however, did not welcome them. During the Panic of 1873, after the Gold Rush ended, competition for jobs became fierce. The jobs were mostly given to Americans. Out of desperation, the Chinese workers agreed to work for less salary than their American counterparts. Consequently, union workers rose up for their rightful jobs. With pressure from unions and anti-Chinese organizations, Congress passed the Chinese Exclusion

Monday, December 23, 2019

Mexico City Policy Current Event - 900 Words

Mexico City Policy Current Event The Mexico City Policy, also known by opponents as â€Å"The Global Gag Rule†, was originally introduced as an executive order by president Ronald Reagan in 1984. The policy was made to withhold U.S. family planning, funding and assistance from foreign NGOs (non-profits) that include reproductive health organizations and included private hospitals and clinics that perform or publicize abortions. â€Å"In countries where abortion is permitted, the policy prohibits health workers at NGOs that receive U.S. funding from offering abortion as an option or referring women to a provider† (PAI). The Mexico City Policy had exceptions for those who had abortions done in response to rape, incest, or life-threatening conditions. When active, this policy could erase any progress made by the women that lack access to today s modern contraceptives. â€Å"The global gag rule forces organizations to prioritize which communities they want to serve: wome n seeking abortions or all other women, children and families† (Jones, 2004). This policy was then revoked by President Obama in 2009. Currently, supporters are making sure that in the future presidents, like Trump, can’t rescind the policy without Congress. It was originally thought to be a way to control the world’s growing population by saying abortion is the same thing as family planning. This is not true. The organization Pathfinder International, who is a global leader inShow MoreRelatedTheu.s. The Three Strikes Law857 Words   |  4 Pagesso I need to change anything in my current problem from the HCP to AP. My current problem is that for the last few years, three strikes law has enormously increased more crimes in New Mexico. A main reason there is an increase in New Mexico is because in New Mexico the three strikes law is mainly only applied for 5 specific crimes such as kidnapping, armed robbery, murder, shooting, and criminal sexual penetration. Moreo ver, there is debate going on in New Mexico that the crime rate is rising veryRead MorePedro Paramo : An Enormous Impact On Latin American Writers And Readers From All Over The World1694 Words   |  7 Pageslong, and is almost pocket sized, yet the content and the years of history that is eluded to in the novel has had a long lasting effect on Mexico City, the setting in the novel, and the world of Mexican contemporary writers. By using the New Historicism approach to the novel, readers will be benefitted greatly because they can unravel the history of Mexico City and the Mexican Revolution and revolts that is reflected in the novel. New Historicism is a school of criticism that is â€Å"influenced by structuralistRead MoreShould Marijuana Be Legalized?1664 Words   |  7 Pagesthe hemp plant. For those who would refuse to produce the hemp plant, faced consequences and penalties. George Washington and Thomas Jefferson both grew the hemp on their plantation farms for recreational and medical uses (Medical Marijuana). The current drug laws are doing more harm than actual good. Decriminalizing Marijuana would have a positive effect on the country and even put a dent in drug cartels operations. Decriminalizing Marijuana has been a hot topic of discussion since the 1970’s. TheRead MoreUnstable Urbanization Between The Years 2017 And 20501276 Words   |  6 Pagesearth’s carrying capacity. Particularly in less developed and developing countries in which cities are increasingly becoming a more economically viable and beneficial option than living in more rural areas with substantially lower standards of living. Especially considering that, â€Å"52 percent of the world’s urban population lives in cities with populations of 500,000 inhabitants or lower† (Haggerty). While cities considered â€Å"megacities† with more than 10 million inhabitants such as New York and TokyoRead MoreStrategic Focus And Plan For A New Mexican Market1513 Words   |  7 PagesTarget will purchase stores and immediately market directly to consumers illustrating its competitive advantage (Target Corp). Upon entry into Mexico, the objective during the initial 2 years after entry, Target will market towards Mexicans in hopes of introducing the target market to the trial stage of Target stores. The Target brand has recognition in Mexico and with an effective marketing campaign Target will introduce Mexican to the trial and adoption stage. Through measurements of store activityRead MoreMexican American War : The Structure Of North America1095 Words   |  5 Pagesdoes not spark many conversations in the U.S. However, states like California, Arizona, Texas, and New Mexico which were precisely involved in this conflict won by the U.S and ironically, where the Hispanic/Latino culture is the predominant minority, acknowledge this war as the turning point that defined the structure of the countries from which they came. In the other hand, the education in Mexico strongly recognizes the consequences that this war brought to the nation. September 13th is consideredRead MoreDirector Of Fice O f Homeland Security Essay1497 Words   |  6 Pagespotential terrorist. Should this have happened in our state? No many of you have said, so the next question is what the City of Painesville is doing to prevent this from happening in Painesville. I have been asked to prepare an informative report to address the safety of our city. Here I have included information that will assist all department in ensure that the safety of our citizens, city are meet. As Director of Homeland Security my function is to pull together, evaluate, preserve and circulate dataRead MoreAnalysis Of The Movie The All American Movie Experience 943 Words   |  4 Pages Two American cities Tulsa and Miami competed in the All-American City (AAC) Contest set by the famous director Steven Spielberg for the purpose of shooting his movie â€Å"The All-American Movie Experience† in one of these cities. Through this competition, each city committee tried to present that their city reflects the American culture more than other. Throughout my essay I will argue that Tulsa should be chosen to be the All-American city rather than Miami. This will be demonstrated by contrastingRead MoreClimate Changes And Climate Change935 Words   |  4 Pagesstrongest climate events are only some of the threats that will affect their inhabitants. According to expert’s estimations, the economic cost associated with climate change events in Latin America with a temperature rise of 2 °C, is in the order of 85-110 billion per year by 2050 (Fernandes et. al. 2012, Dasgupta et. al. 2007, Vergara et. al. 2013 Vergara et. al. 2007). Economic injuries of this magnitude, can erode the development path of countries like Colombia and Mexico . The restrictionRead MoreAmerican Revolutionary War : The Battle Of The War1331 Words   |  6 Pagesbetween the British Empire and Continental Army over America’s Independence After the French and Indian War. Due to the money lost in the war, England taxed the colonists heavy through acts such as the Stamp Act and Intolerable Acts. This lead to events such as the Boston Tea Party and Boston Massacre which only angered both sides more. The first battle of the war was Lexington and Concord. A major battle of the war was The Battle of Bunker Hill. Although the Americans lost New York , George Washington

Sunday, December 15, 2019

Case Study Principles Of Management Education Essay Free Essays

Introduction: Learning is a procedure. Learn mean know something freshly. It may get cognition, behavior and accomplishment. We will write a custom essay sample on Case Study Principles Of Management Education Essay or any similar topic only for you Order Now Human acquisition may happen as portion of instruction or personal development. Learning manners are a manner to assist better personal quality and accomplishments. This differs adult male to adult male. There are many learning manners ; ocular, logical, verbal etc. There are some theoretical accounts and manners in larning like as ‘TRAP ‘ theoretical account ‘VAK ‘ theoretical account and there are some known figures who presented their position for larning. As an illustration Kolb ‘s learning rhythm. Kolb ‘s learning rhythm: Kolb presented the following learning rhythm in 1984 which is called Kolb ‘s learning rhythm. Kolb ‘s experiential acquisition theory are today good known to faculty members, instructors, pupils, directors, and trainers and every bit good as others. Successively, Kolb ‘s acquisition manners theoretical accounts and Fundamental constructs towards our apprehension and explicating human larning behavior and towards assisting others to larn besides. He described larning system in two levels- a four phase rhythm and four-type definition of larning manners. Four phase rhythms is as below: Concrete experience ( making or holding an experience or CE ) Brooding observation ( reexamining or reflecting on the experience or RO ) Abstract conceptualization ( reasoning or larning from the experience or AC ) Active experimentation ( be aftering or seeking out what anyone has learned or AE ) And these four manners are the rhythm and that is every bit below: Figure: Kolb ‘s acquisition rhythm Page-3 ( hypertext transfer protocol: //www.ldu.leeds.ac.uk/ldu/sddu_multimedia/kolb/static_version.php ) Four-type definition of larning manners, ( each stand foring the combination of two preferable manners from Kolb ‘s manner, it is like a two-by-two combination, harmonizing mathematical matrix regulations of the four-stage rhythm manners, as presented below ) , for which Kolb used the footings: Converging ( AC/AE ) Accommodating ( CE/AE ) Assimilating ( AC/RO ) Diverging ( CE/RO ) ( hypertext transfer protocol: //www.businessballs.com/kolblearningstyles.htm ) Abstract conceptualization ( AC ) Concrete experience ( CE ) Active experimentation ( AE ) Converging ( AC/AE ) Accommodating ( CE/AE ) Brooding observation ( RO ) Assimilating ( AC/RO ) Diverging ( CE/RO ) We besides can stand for it as follows ; ( Class talk and class stuffs ) Active experimental – abstract conceptualization Active experimental – Concrete experience Brooding observation – Concrete experience Brooding observation – Concrete experience But this tabular array can be represent in many manner merely we have to administer Diverging ( CE/RO ) Assimilating ( AC/RO ) , Assimilating ( AC/RO ) and Accommodating ( CE/AE ) in different manner. And anyone can make that and explicate in his ain manner. Now we will hold a expression how these systems adaptable encephalon or people work or execute in practically. Converging ( making and believing – AC/AE ) – this is a practical and engineering based acquisition system. Peoples with meeting larning manner attempts to work out any job utilizing their acquisition and attempts to happen work out any practical issue. They like proficient jobs and their concern about people and inter personal facets is less. They are best at happening Page-4 Practical utilizations of theories and issues. They are most attracted to proficient undertakings and jobs apart from societal and interpersonal issues. They like to make experiment with new jobs and issues. Accommodating ( making and experiencing – CE/AE ) – The people who are with Accommodating larning manner, they are really active and relies on surmising instead than logical. They use analytical theories and practical attack to make any undertaking. They prefer new challenges and they are much planned. Peoples with an Suiting acquisition manner prefer to work in squads to finish undertakings. They set marks and actively work in the field seeking different ways to accomplish an aim. Assimilating ( watching and believing – AC/RO ) – The significance of absorbing is absorbing. Absorbing larning penchant is for a concise, logical attack. Their Ideas and constructs are more of import than people. They need a good clear account instead than practical chance. They excel at understanding wide-ranging information and organizing it a clear logical format. They ever prefer to garner thoughts knowledge. Peoples with this manner are more attracted to logically sound theories than attacks based on practical value. They are really of import for effectivity in information and scientific callings. Peoples with this manner prefer readings, talks, researching analytical theoretical accounts, and holding clip to believe things exhaustively. Diverging ( experiencing and watching – CE/RO ) – People with this manner are able to look at things from different positions. They are really sensitive. They prefer to watch instead than make, be givening to garner information and usage imaginativeness to work out any job. They are good at sing concrete state of affairss several different point of views. This is called ‘Diverging ‘ manner because these people perform better, in such state of affairss that require ideas-generation, for illustration, brainstorming. They are interested in people, tend to be inventive and emotional, and be given to be strong in the humanistic disciplines. Peoples with the Diverging manner prefer to work in groups, to listen with an unfastened head and to have personal feedback. Different acquisition manners are appropriate in different phase: Human existences are ever larning. In different age and phase people learn otherwise. When we were in school we learned in one manner but after that our acquisition system has changed. And there are some people who learn faster than the other in his same age and phase. So it differ age, phase, state of affairs. There are some people who learn merely by listening. This called auditory scholar. These people they attend any category ( pupil ) or seminar or meeting any where they learn best by listening. They are really sensitive to outside noise. There are some people who learn from optic. They are called ocular scholar. Basically they learn from assortment of coloring material and image or written information. They like to read instructions and conceive of about any topics or subject. They are besides be more sensitive to ocular distraction. Page-5 There is another larning manner named kinesthetic larning manner in VAK theoretical account. This is really physical learning manner. It is like when person traveling, walking, his/her sense is larning. These scholars learn from assorted motions. When they are on any motion they use to do notes. When they read something they scan it foremost and so they focus on it. So human being, they start larning when they are childs. And that clip they learn from listening and watching. But after a certain period they learn to utilize their encephalon. They learn how to speak how to walk. Then they go to school they start their academic acquisition. Person learn by analyzing, average memorising. Person learn from understanding. Briefly, any pupil, he attend the categories and dressed ore talks and he does non necessitate to analyze more to catch the subject. But on the other manus there is person who needs to analyze more than concentrating the talks. At last when they enter their occupation there is another state of affairs. Person can think what he has to make or non. Person needs to explicate everything point to indicate. But it depends how he learns. My learning manner: I can retrieve something a long clip as I have learned it practical. If I do non understand something I try all my best to larn it. But sometimes I can non. If I can hold a expression practically any theory, I can retrieve or use, Especially Scientific footings. But sometimes when I am analyzing something I do guess and seek to compare with any practical events. I think when I do it ; I can capture it really rapidly. For an illustration when I was analyzing in secondary degree, there were a scientific theory name ‘principle of Archimedes ‘ my instructor tried his all best to do it clear to me but he failed. So he shown me this in research lab how it does work and what was the rule. Still today I can retrieve this theory and I can explicate this. Sometimes I when I am in a new phase, I try to set myself with that state of affairs and comparison with some old state of affairs to happen out the similarities. Sometimes it happens but sometimes my thoughts go incorrect. On the other manus I have seen some people who can think something, they can understand anything immediately. But I can non make the same thing. There is person who can conceive of sing any jobs, subject, or undertaking but I ca n’t make the same thing. When I think something I find out some critical thoughts where as some easy thoughts could be the best solution. I ever think something which is that solution what is effectual but non instant solution means this could be use subsequently but it is a possible solution of that job. So I think I have to alter this. Another thing when I learn something from person I ca n’t catch everything immediately, when I review that so I can understand that. But I think I am better, when I teach something others. And I am reflector sometimes. It is because when I tech something other chap that clip I try to retrieve my lectors and their manner. Finally, I think I have to develop my thinking power, happen out some possible easy solution . Decision: As acquisition is a uninterrupted and lifetime procedure. So it really of import to holding thoughts about assorted larning manners. And there some people who learn otherwise. And there are some celebrated people, they contribute and presented their thoughts and positions on larning procedure. And nowadays Kolb ‘s manner is popular. Page-6 Methodology: To compose the assignment I used these sites and I followed my lector ‘s talk sheets and our class stuffs. hypertext transfer protocol: //www.informa world.com hypertext transfer protocol: //www.learningandteaching.info/learning/experience.htm ( hypertext transfer protocol: //www.ldu.leeds.ac.uk/ldu/sddu_multimedia/kolb/static_version.php ) hypertext transfer protocol: //www.cs.montana.edu/ % 7Eperkinsm/580/Education/index.htm hypertext transfer protocol: //arbeitsblaetter.stangl-taller.at/LERNEN/LernstileKolb.shtml hypertext transfer protocol: //www.businessballs.com/kolblearningstyles.htm How to cite Case Study Principles Of Management Education Essay, Free Case study samples

Saturday, December 7, 2019

Marketing Strategies of Nestle Company-Free-Samples for Students

Question: Discuss about the Marketing Strategies of Nestle Company. Answer: Introduction Maggi noodles are manufactured by the Nestle Company under the portfolio of Instant noodles. Maggi is considered as the lifeline for many teenagers. It is seen that they consume Maggi when they are at home or away from home. So, in this report, the main focus is given on the Maggi noodles and the marketing strategies that are taken into consideration by the company. Market segmentation Maggi instant noodles segmented their market on the basis of the lifestyle and also by taking into consideration the eating habits of the consumers. The target audience of Maggi is mostly the teenagers, kids, and office going people. The Maggi has given focus on positioning the product as a healthy fast food and used the slogan of 2 minutes noodles. The segmentation of the product is done by taking into consideration the eating habits of the urban families. Market segmentation divides the heterogeneous market into the group of homogenous customers who consist of the same set of needs and wants to maximize the satisfaction level of the customers. Maggi has given focus on the segmentation of the market on the basis of Age, eating habit and also by taking into consideration the lifestyle of the families. The main emphasis is given on the age and appetite of the urban families (Ahmed, 2016). Target Market Maggi Noodles is related to the convenience and taste of the product that is considered as the filling of the snacks between the meals. The target audiences are kids, youth and also the working women. Children and teenagers are taken into consideration in which the large segment and the age group between 4 to 14 years have the same taste and the focus is given in that segment. The target is also given on studying age, working women because they require refreshment time from their hectic schedule. The company also gives emphasis on health-conscious people and they also launched health awareness campaigns to enhance the benefits of the consumers (Pandey Puntambekar, 2016). Positioning The company gives main focus on positioning their product with the attractive slogan like "2 minutes noodles ". Also, the most famous slogan used by the company is "Taste Bhi health bhi ". The company positions its product by giving emphasis on the concept of 2 minutes noodles that are easy to cook and good to eat (Sakunia Jha, 2016). Marketing Mix of Maggi Instant Noodles Product Maggi introduced various products in the market by taking into consideration the needs and taste of the customers. Maggi instant noodles have become popular in the mind of the consumers. Like Maggi instant noodles is one of the flagship products in the brand and this product is available for the consumers in many flavors like tricky tomato, chicken, and masala curry. Maggi vegetable multigrain noodles are a product that consists of Fiber, protein and fresh vegetables. Maggi Cuppa Mania is also offered in a cup format with two varieties of Chilly Chow yo and Masala Yo (Sivakumar and Shyamala, 2017). Place in the marketing mix of Maggi Maggi has also taken into consideration the distribution channel that helps to distribute the products easily. Nestle offers a proper margin of 6 percent to its distributors so that the products can be easily availed by the consumers. The distributors of the company make an advance payment to the company but the product is supplied on credit to its retailers. The retailer gives focus on the Maggi products to get a good margin of 15 percent on the promotional products and also 10 percent on the normal products offered by the company (Shree et al., 2017). Price in the marketing mix of Maggi Maggi takes into consideration the penetration pricing strategy and also the company has many indirect competitors in the market. The company has a proper policy related to prices of the products. From starting the company has kept low prices so that the middle class and low group can easily avail the products in an effective manner. Promotions in the marketing mix of Maggi The company has also given focus on the promotional activities that consist of creating awareness amongst the kids and female. Maggi also has given advertisement on the Kids channel with an attractive tagline like 2 minutes noodles. It induces and attracts the attention of the consumers. The products are also promoted by the famous celebrity Amitabh Bachchan and many other celebrities. It has given a positive impact on the sales and profitability of the company. There are also many offers and schemes introduced by the company so that the consumers can be attracted towards the product. The schemes are scratch and win coupons and money back offers (Balasubramanian et al., 2016). References Ahmed, R. (2016). Monitoring the consumer promotion of Maggi. Balasubramanian, P., Gopal, A. V., Reefana, S. (2016). A Case Study on Misleading Celebrity Endorsements and its Impact on Consumer Behavior.Bonfring International Journal of Industrial Engineering and Management Science,6(3), 93-95. Pandey, M., Puntambekar, G. L. (2016). Maggi Noodles Sales Trend: Before and After Controversy.International Journal of Multidisciplinary Approach Studies,3(3). Sakunia, D., Jha, R. (2016). Managing Marketing Crisis: Case Study Research From Nestle's Maggi Ban In India.Imperial Journal of Interdisciplinary Research,2(10). Shree, D., Gupta, A., Sagar, M. (2017). Effectiveness of cause?related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context.International Journal of Nonprofit and Voluntary Sector Marketing,22(2). Sivakumar, A., Shyamala, M. S. (2017). Brand image of Maggi noodles before and after re-launch with special reference.IJAR,3(3), 346-350.